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Extend Your Books Life With a Sales Letter


Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. To counter this, make sure to let your audience know about your book's benefits and how it can help them in their lives. Keep your book alive and selling well for years when you write a sales letter.

You can write your first sales letter in less than two hours. As you practice, you will be able to write a short one in only one hour.

What Every Sales Letter Needs to Pull Orders and Profits

1. Start the letter with a benefit-driven headline and include headlines throughout.

Example: "Want a Quick and Easy way to Quadruple your Online Income in Four Months?

If you answered, "Yes" to yourself, the headline succeeds, because you will keep reading. If you said, "No, I don't believe this, but I'm curious about where this is going," the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter and finally to decide to buy.

2. List the top five benefits of your book with bullets.

To define your top benefits start with a list of challenges your client or customer wants solutions for. If you are not rock sure of who your audience is and what they need, your sales copy wont work.

Essentially, you need to say how your book will make someone's life easier or richer in time or money; how it will entertain or inspire; how it will make readers be more successful, more attractive, healthier; how it will help them feel better and avoid catastrophe, sickness, or surgery.

Remember to highlight your book's ultimate benefit above the others. This could be the opening headline. If you list more than five benefits use the strongest three to five as your bullet points. Sprinkle the rest throughout your copy.

3. Address your potential buyer's resistance.

Tell a background story about where your audience is NOW so they will connect emotionally with your solutions. If your book is designed for people who want to write, the sales letter should focus on the fact that many people don't write books because they doubt that their books will sell well enough to justify all the effort; they worry that a book may not be significant enough, that writing it will take too long and publishing it will cost too much; and besides, they really aren't writers." One, by one, a good sales letter will address a potential buyers major concerns.

4. Provide a quick overview of the books features.

One client wrote a book on ways to live a successful life. Her top features included *a do-it-yourself approach, *real-life coaching examples *mastering the art of moseying and *practical tips and strategies that can immediately be implemented into your everyday life.

Example: In this treasure chest you will....

Impact your letter more when you combine your best benefit with a feature such as Balance work and home by mastering the joy of moseying. While benefits sell and features explain, your web or shorter email sales letter needs to mention features so your potential buyer will know whats inside your book.

5. Sprinkle testimonials throughout your sales letter.

Since people who learn about your book are more likely to buy it when they think other people already have, its important to offer testimonials from experts in your field, relevant celebrities, and satisfied users who have profited from your advice. Don't send the whole book to people when you ask for testimonials. Just send them a list of the benefits and phrases to make it easy to respond as well as the title and introduction.

6. Offer your potential buyers three or four chances to buy.

They may have already decided to buy before encountering your sales letter, so put "Buy Now" information near the top and present more buying opportunities along the way after your list of benefits, your summary of the books features, and your testimonials.

7. End your sales letter with a 100% money-back guarantee.

When you offer an ironclad guarantee--"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!-- people see your book as valuable enough for you to put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.

8. Share the downside of your book.

Being up front about your book's limitations can increase your credibility and create empathy.

Example: "This e-book won't write the book for you, or even get it published, but it will show you the steps and resources you need to write compelling copy, finish fully and sell well."

9. Include your credentials.

Obviously, expertise is important. One author wrote a book on stress and how it affects relationships. Her sales letter included I interviewed 30 couples and included their answers to my what do you do daily to keep your relationship alive and joyful? My 20 years background as a marriage and family therapist includes 10 years coaching, consulting and presenting 25 seminars a year.

Keep your book alive and selling well for years with a sales letter emailed out and on your Web site.

Judy Cullins 2004 All Rights Reserved.

christian books Items For Viewing




LeapFrog LeapPad Educational Book: Cars

LeapFrog LeapPad Educational Book: Cars
Snap this interactive book and cartridge into the LeapPad system and your child will begin learning valuable reading and math skills at the kindergarten-to-first-grade level. This new addition to the LeapFrog library features characters and storylines from the popular Disney movie, Cars. Kids will explore the book with Lightning McQueen and friends and unwittingly practice reading comprehension, spelling, parts of speech, short vowels, comparison and contrast, skip counting, deductive reasoning, and addition through fun activities. For example, kids help McQueen make it across the finish line by spelling three-letter words in one exercise. In another, kids solve simple equations to guide McQueen through the numbered streets of Radiator Springs. This title—and other in the series—are a wonderful way to build on emerging kindergarten skills. --Cristina Vaamonde

Customer Review: Taught son to draw more accurately

This book is great! My son loves it! He is obsessed with Cars so this was a no-brainer to buy. The games inside it have helped him not only with his numbers, but also sequencing and drawing within lines. He plays this for hours! The only complaint I have with LeapPad books is that they are really easy to crease/fold. When he turns the pages, he tends to fold or wrinkle them. Otherwise, a game I totally recommend!

Customer Review: Edutainment at its finest

I have a daughter that will be going into Kindergarten next year. My wife and I bought her a LeapPad and two software modules for it for Christmas last year thinking it would help her get a bit of a head start before starting school.



While my daughter doesn't play with this on her own, she likes using this software with me or my wife. It seems like she is introducing us to characters she liked in Cars and all the things they can do in this software.



By allowing her to "show us around", she has learned quite a bit from this software. She seems to have fun with it as a kid, and the fact that she is learning is very satisfying for me as a parent.



I think LeapPad has done a good job here.

Weight Lifting workout Exercise Log Book Journal

Weight Lifting workout Exercise Log Book Journal
APT Weight Lifting Log Book Powerlifting Journal
A log book or journal is the BEST tool you can use
to track your lifting and to GROW
SUPER PRICE!
For Bodybuilding, Fitness, Powerlifting
Strongman and more.....
75 actual pages for 150 workouts
if you don't use a log, your WRONG!

Customer Review: Design Flaws

I would rate this book in OK to poor category. The design is poor. Not worth for the price.

Customer Review: Great work-out tool

I always had trouble being organized when lifting. I do track and field at a high competitive level so it is important for me to track my progression - this book is great for that. I also bought a book for my boyfriend who had little motivation in the weight room, but now that he can follow his own progression he has gotten a lot more competitive with himself. I highly recommend this book to anyone at any level.



As a side note, the seller they offer excellent service. Visit their store and see their great selection. I bought a pair of customized straps. I made a mistake and bought them too long. Guess what, the seller is going to send me a new pair free of charge!!! Thank you ATP.

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