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The Best book reviews Articles on Wine
Sell More Books With a Powerful Back Cover
Sell More Books With a Powerful Back Cover Judy Cullins
2003
Did you know that your book's back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers?
Your book's front cover and sizzling title must impress your buyers in four seconds. If they like it, they will spend eight seconds on your back cover ( mini sales letter)-a great opportunity to convince them that your book is necessary for their success.
Does your back cover pass the test?
Five Best Solutions to the Biggest Book Back Cover Mistakes
1. Mistake: Too many non-powerful words and too busy to have a focus.
Solutions: A back cover of 6 by 9 inches should have under 70 words. Use sound bites; picture and emotional words; benefits, not features; and testimonials to capture your readers' attention and to keep your message focused. Make every word count and be willing to get five-fifteen edits, because the outside of the book's message is 10 times more powerful than the inside pages.
2. Mistake: Too much superfluous material on the back cover. Do you have too long an author's bio or large photo? Potential buyers want to know how the book will help them, teach them a skill, or entertain them.
Solutions: Write only a one or two-line bio on the back cover. Put your photo and more bio on the inside of the back cover. Omit features such as format information, which belong in the book's introduction. Connect with your buyer emotionally with specific, powerful ad copy. For self-help books use bullets with specific benefits, and enough of the right kind of testimonials to sell your book in 8 seconds. For fiction, modify to include a bit of plot, with a powerful quote or dialogue. Use bookstore models to assist you.
3. Mistake: Repeating the book's title at the top of the back cover.
Solutions: Since your potential buyers already know the title and are stimulated enough to look at the back cover, hook them with an emotional question or benefit-driven headline at the top..
This "Hot Headline" includes your best benefit and should compel your reader to buy.Notice the headlines in your newspaper. Visit your bookstore and notice other best selling authors' headlines. "What's So Tough About Writing?" by wordsmith Richard Lederer, author of The Write Way; "Imagine Being an Author, in Dan Poynter's Writing Nonfiction; or "To Age is Natural...To Grow Old is Not!" heads Rico Caveglia's "Ageless Living" back cover.
4. Mistake: Omitting testimonials.
Solutions: Testimonials sell more books than any other information on the back cover. Put three or four up. Contact a variety of people. Use one from a top professional in your field, one from a satisfied reader, one from a celebrity who cares about your topic, and one from a famous media person.
In her book, "A Kick in Your Inspiration", Ruth Cleveland got one testimonial from an exconvict!
Jacqueline Marcell, author of "Elder Rage," took eight months to get forty testimonials from celebrities. Her book is endorsed by: Steve Allen, Ed Asner, Dr. Dean Edell, Dr. John Gray, Dr. Nancy Snyderman/ABC, Regis Philbin. Jacqueline Bisset, and Phyllis Diller it was worth the effort, because in April, 2001, she made the cover of the AARP Bulletin distributed to over 35 million readers. It included a feature story, some how-tos and contacts and large pictures of the author and her book. She had to dance fast, and order 10,000 books to get distributed by the time the piece came out. After it came out, she was inundated with speaking engagements. There's a problem you might love to have!
After you write several books and become rich and famous, you, like other professionals, will fill your back cover with testimonials. You won't even need to add benefits, because people have already bought your other books and liked them. Potential buyers will purchase when they see people they trust and know recommend the book. Besides filling the back cover with testimonials, you may want to even add extra testimonials in the front pages of the book. The more testimonials, the better! for more information, contact the book coach.
5. Mistake. Independent publishers submitting galleys to reviewers, distributors, and wholesales without ANY back cover information.
Solutions:People who may help the author want the back cover! Make the back cover your first area of concern, "says Susan Howard, Director of Consulting Services at top publishingfirm, The Jenkins Group Inc., who write "The Publishing Connection" She adds, "Waiting for testimonials is generally the reason the back cover of a galley is left blank. Failure to realize the value of the back cover seems to equate with the failure to realize that the text for the finished back cover can always
be changed before the printing of the book."
It's important for writers to "market while they write"-- To make each part of their book sell copies. Your book's back cover is all- important.
Judy Cullins: 20-year author, speaker, book coach Helps entrepreneurs manifest their book and web dreams eBk: "Ten Non-techie Ways to Market Online" http://www.bookcoaching.com/products.shtml Send an email to Subscribe@bookcoaching.com FREE The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com
Ph:619/466/0622
Recommended book reviews Items
North & South Book I (VHS, 6 videos)
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Customer Review: Hubby pleaser
Great flick. Easy for you to watch with the hubby while he appreciates the gift!!!
Customer Review: Well made but not exactly Revisionist History
Plenty of talent on hand. Swazee comes off
best in here as Southern fighting for his
land (and later country), but badly stereo-
typed rest of cast (except for Leslie Ann
Down), especially Alley, Carradine and many
blacks (how about the Buckwheat meets Fred
Williamson act by Forrest Whitaker?!) hurts
overall production. Beautifully filmed and
edited like the sorry Broke Back Mountain,
but wastes too much time inputting the Pro-
ducer (especially Dave Wolper, I'm told...)
ideas. Yes, there are several redeeming
(white and black Southerns in here; especi-
ally Washington and Sally Reemus) but there
never was any guy named Bent who tried to
"off" CSA Pres. Jeff Davis, who is played
very well by Lloyd Bridges(, who comes off
much better than small-faced Hal Holbrook
as Lincoln). Also, where are the blacks that
fought for the Confederacy?! There where 100,
000 more than fought for the Yanks during the
war between the states. Also, no mention of
white or Indian indentured servants! Oh well,
that's Hollyweird for ya, Y'all! Long live
the South! But go to atlanticbullionandcoin
dotcom for the real South, in DVDs and videos!
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The Best book reviews Articles on Wine
Sell More Books With a Powerful Back Cover
Sell More Books With a Powerful Back Cover Judy Cullins
2003
Did you know that your book's back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers?
Your book's front cover and sizzling title must impress your buyers in four seconds. If they like it, they will spend eight seconds on your back cover ( mini sales letter)-a great opportunity to convince them that your book is necessary for their success.
Does your back cover pass the test?
Five Best Solutions to the Biggest Book Back Cover Mistakes
1. Mistake: Too many non-powerful words and too busy to have a focus.
Solutions: A back cover of 6 by 9 inches should have under 70 words. Use sound bites; picture and emotional words; benefits, not features; and testimonials to capture your readers' attention and to keep your message focused. Make every word count and be willing to get five-fifteen edits, because the outside of the book's message is 10 times more powerful than the inside pages.
2. Mistake: Too much superfluous material on the back cover. Do you have too long an author's bio or large photo? Potential buyers want to know how the book will help them, teach them a skill, or entertain them.
Solutions: Write only a one or two-line bio on the back cover. Put your photo and more bio on the inside of the back cover. Omit features such as format information, which belong in the book's introduction. Connect with your buyer emotionally with specific, powerful ad copy. For self-help books use bullets with specific benefits, and enough of the right kind of testimonials to sell your book in 8 seconds. For fiction, modify to include a bit of plot, with a powerful quote or dialogue. Use bookstore models to assist you.
3. Mistake: Repeating the book's title at the top of the back cover.
Solutions: Since your potential buyers already know the title and are stimulated enough to look at the back cover, hook them with an emotional question or benefit-driven headline at the top..
This "Hot Headline" includes your best benefit and should compel your reader to buy.Notice the headlines in your newspaper. Visit your bookstore and notice other best selling authors' headlines. "What's So Tough About Writing?" by wordsmith Richard Lederer, author of The Write Way; "Imagine Being an Author, in Dan Poynter's Writing Nonfiction; or "To Age is Natural...To Grow Old is Not!" heads Rico Caveglia's "Ageless Living" back cover.
4. Mistake: Omitting testimonials.
Solutions: Testimonials sell more books than any other information on the back cover. Put three or four up. Contact a variety of people. Use one from a top professional in your field, one from a satisfied reader, one from a celebrity who cares about your topic, and one from a famous media person.
In her book, "A Kick in Your Inspiration", Ruth Cleveland got one testimonial from an exconvict!
Jacqueline Marcell, author of "Elder Rage," took eight months to get forty testimonials from celebrities. Her book is endorsed by: Steve Allen, Ed Asner, Dr. Dean Edell, Dr. John Gray, Dr. Nancy Snyderman/ABC, Regis Philbin. Jacqueline Bisset, and Phyllis Diller it was worth the effort, because in April, 2001, she made the cover of the AARP Bulletin distributed to over 35 million readers. It included a feature story, some how-tos and contacts and large pictures of the author and her book. She had to dance fast, and order 10,000 books to get distributed by the time the piece came out. After it came out, she was inundated with speaking engagements. There's a problem you might love to have!
After you write several books and become rich and famous, you, like other professionals, will fill your back cover with testimonials. You won't even need to add benefits, because people have already bought your other books and liked them. Potential buyers will purchase when they see people they trust and know recommend the book. Besides filling the back cover with testimonials, you may want to even add extra testimonials in the front pages of the book. The more testimonials, the better! for more information, contact the book coach.
5. Mistake. Independent publishers submitting galleys to reviewers, distributors, and wholesales without ANY back cover information.
Solutions:People who may help the author want the back cover! Make the back cover your first area of concern, "says Susan Howard, Director of Consulting Services at top publishingfirm, The Jenkins Group Inc., who write "The Publishing Connection" She adds, "Waiting for testimonials is generally the reason the back cover of a galley is left blank. Failure to realize the value of the back cover seems to equate with the failure to realize that the text for the finished back cover can always
be changed before the printing of the book."
It's important for writers to "market while they write"-- To make each part of their book sell copies. Your book's back cover is all- important.
Judy Cullins: 20-year author, speaker, book coach Helps entrepreneurs manifest their book and web dreams eBk: "Ten Non-techie Ways to Market Online" http://www.bookcoaching.com/products.shtml Send an email to Subscribe@bookcoaching.com FREE The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com
Ph:619/466/0622
Recommended book reviews Items
North & South Book I (VHS, 6 videos)
North & South Book I (VHS, 6 videos)
Customer Review: Hubby pleaser
Great flick. Easy for you to watch with the hubby while he appreciates the gift!!!
Customer Review: Well made but not exactly Revisionist History
Plenty of talent on hand. Swazee comes off
best in here as Southern fighting for his
land (and later country), but badly stereo-
typed rest of cast (except for Leslie Ann
Down), especially Alley, Carradine and many
blacks (how about the Buckwheat meets Fred
Williamson act by Forrest Whitaker?!) hurts
overall production. Beautifully filmed and
edited like the sorry Broke Back Mountain,
but wastes too much time inputting the Pro-
ducer (especially Dave Wolper, I'm told...)
ideas. Yes, there are several redeeming
(white and black Southerns in here; especi-
ally Washington and Sally Reemus) but there
never was any guy named Bent who tried to
"off" CSA Pres. Jeff Davis, who is played
very well by Lloyd Bridges(, who comes off
much better than small-faced Hal Holbrook
as Lincoln). Also, where are the blacks that
fought for the Confederacy?! There where 100,
000 more than fought for the Yanks during the
war between the states. Also, no mention of
white or Indian indentured servants! Oh well,
that's Hollyweird for ya, Y'all! Long live
the South! But go to atlanticbullionandcoin
dotcom for the real South, in DVDs and videos!
Sony Electronic Book AC Charger - ACS5220E
Sony Electronic Book AC Charger - ACS5220E
100-240V, 50/60Hz, 0.26A Rated Input / 5.2V, 2000mA Rated Output
Headlines on book reviews
Oakland Tribune - People Week in Review: Obama fever sets alight book sales
Sun, 09 Nov 2008 08:00:00 GMT
November 9, 2008 -- Barack Obama, not satisfied with dominating television screens this week, has turned his sights to the best-sellers list. The president-elect is now...
Spectator, The - A subtle study
Sat, 08 Nov 2008 08:00:00 GMT
November 8, 2008 -- Sir: No one would, as Edward Norman has done (Books, 1 November), treat Rowan Williams's Dostoevsky -- Language, Faith and Fiction as a (defective)...
Foundation Form Creation with Adobe LiveCycle Designer ES
Tue, 18 Nov 2008 21:34:37 -0800
Online Bookstore Form creation is key to information processing and forms workflow is a key concept within Adobe LiveCycle Enterprise Suite. Adobe LiveCycle Forms ES is a stand-alone product that also comes bundled with Adobe LiveCycle Enterprise Suite. This is the first and only book about this new product specifically created for the design, creation, and processing of dynamically interactive forms. The book is written for users of all abilities, with introductory material for beginners
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